Web2.0 product needs good USP
October 21st, 2007 | posted in IT, tech, marketing, web |
The latest communications tools — Twitter and Tumblr and so on — need you to use to understand what it is and how it works.
…
Once someone gives it a catchy name, it will spread quickly. It’s called USP for unique selling proposition.
—Communications tool and round table (written in Japanese)
I agree with him.
The sentence “You’ll love it after using it.”
is equal to “You won’t love it before using it.”
and also “Failure in marketing.”
