analog

[Japanese version below / 日本語版は下に]

It’s Prosumer that the border between a producer and a consumer is ambigous. Prosumers are everywhere for sure.

Prosumer concept can explain a lot of recent topics especially on the web. But I don’t think anyone is a prosumer.

Prosumers are mostly seen in geek areas. Because:

people are generally uninterested in going to the effort of customizing the myriad products that comprise modern consumer culture … one key area of high-customization is taking place: highly involved hobbyists.
— Prosumer – Wikipedia

BTW, have you noticed Hatsune Miku? She is a virtual/robotic idol. She is involving massive hobbyists.

* You can read “Hasune Miku” like “Hats name Mic” (hats – ne – mik).

Hatsune Miku is a PC software that creates natural vocal sound, a kind of software synthesizer using genuine human voice (formant).

* Refer: Customizable Robotic Idol Hatsune Miku

We can see thoudunds of Hatsune Miku movies. Even Hatsune Miku had shipped only a month ago.

I want to tell you more surprising story. They share their works.

When they create Hatsune Miku sounds and movies, they upload their source files at the same time. So anyone can use it, revise it, upload it. This lets Hatsune Miku evolves unbelievably fast.

Tips: If you want to watch more Hatsune Miku movies, search it in YouTube, Nico Nico Douga. You can try the search keyword “Hatsune Miku” and “初音ミク”

Up-to-date Hatsune Miku movies are commonly uploaded on the social video service, Nico Nico Douga. I already introduced it on the article.

プロシューマー

[English version above / 英語版は上に]

作り手と受け手の敷居が曖昧になった状態をProsumerという。すべての領域において起こる現象ではない。定義から言って「オタクの内輪受け」の場合が多い。Wikipediaを読んでみよう。

今日的生活を満足させる数多の消費財をみずからカスタマイズすることに対して一般人は興味を持ちにくい。 … 高度なカスタム化が起こっている主要なエリア、それは趣味（ホビー）に関するマニア／オタク達だ。(highly involved hobbyists)
via Prosumer – Wikipedia ※Wikipedia英語版を翻訳した

関連記事：初音ミク現象とハッカー経済学 (lang:ja only)